Brand Excellence Certificate
Excellence Criteria & how to apply
The Brand Excellence Certificate is awarded only to brands that meet the Review Mark Excellence Criteria in an independent assessment. Here is exactly what we look at and how the process works.
What we assess
Seven areas of excellence
Every applicant is assessed in the same areas. We look at the brand the way a customer experiences it — from the first visit to after-sales support.
Product or service quality
Does the product or service match what is promised? We look at quality, consistency and how well it holds up in real use.
Packaging & delivery
Safe, clean and professional packaging, accurate orders, and delivery that arrives on time and as described.
Customer service
How quickly and politely customers are helped — before buying, during the order and after the sale.
Public reputation
What customers say publicly on Google, Facebook, marketplaces and on Review Mark, and how the brand responds.
Honesty & transparency
Clear prices, honest product information, and fair, easy-to-find return, exchange and refund policies.
Complaint handling
Problems happen. We check whether complaints are taken seriously and resolved fairly.
Brand professionalism
A consistent, trustworthy brand presence across website, social media, store and communication.
How we score
Scored independently, area by area
Each area is scored from 1 to 5 by the Review Mark team. Together these make the brand’s overall assessment score, which is printed on the certificate and shown on the brand’s certified profile.
To qualify, a brand needs a strong overall score and no weak area. One excellent area cannot make up for a poor one — customers experience the whole brand, so we assess the whole brand.
How we gather evidence
- Public reviews and ratings on Google, Facebook, marketplaces and Review Mark
- Test purchases, so we see the product, packaging and delivery as a real customer would
- Contacting customer service with real questions
- Checking prices, product information and policies on the brand’s website and pages
- Information and documents the brand shares with us during the assessment
The certificate cannot be bought. Applying never guarantees a result, and no package or payment changes a score.
Application process
From application to certificate
A clear, step-by-step process. We keep you informed at every stage.
- 1
Apply online
Fill in the short application form with your brand details and why you believe you deliver excellence.
- 2
Initial review
Our team checks the application and contacts you to confirm details and the scope of the assessment.
- 3
Independent assessment
We assess all seven areas using public reviews, test purchases, service checks and the information you share.
- 4
Scoring & decision
Each area is scored and the overall result is reviewed by the Review Mark team before a final decision.
- 5
Certificate issued
Qualifying brands receive the Certificate of Excellence with a unique, verifiable Certificate ID and a certified profile.
- 6
Ongoing standards
Certificates are valid for a set period. We keep listening to customers and can review a brand if standards slip.
Frequently asked questions
Who can apply?
Any brand or business that sells products or services to customers can apply, online or offline.
Can a brand buy the certificate?
No. Recognition is earned, not purchased. Only brands that pass the independent assessment receive the certificate.
What happens if we don’t qualify?
You will receive feedback on the areas that need improvement. You can work on them — our Improvement service can help — and apply again later.
How long is the certificate valid?
Each certificate shows its issue date and valid-until date. Anyone can check whether it is still valid on our Verify page.
Can a certificate be withdrawn?
Yes. If a certified brand no longer meets the Excellence Criteria, Review Mark can revoke the certificate. Its status then shows as not valid on the Verify page.
How can customers check a certificate is real?
Every certificate has a unique ID and a QR code. Scanning the code or entering the ID at reviewmark.com/verify shows whether it is genuine and valid.
Ready to show customers your brand delivers excellence?
Apply today. Our team will contact you about the next steps.